Mobile App Marketing: Steve Young on Building the #1 ASO Agency and Scaling Niche Apps l | EP7

The #1 YouTube channel on App Store Optimisation & Mobile App Growth.

That’s what our podcast guest Steve P. Young has built AppMasters - he also runs an agency that helps app companies scale their growth the ‘right’ way, without burning cash.

In episode 7 of the podcast, we talk about:

✅ How his entrepreneurial ventures led to helping other app marketers and app developers in their growth goals
✅ His approach to building @appmasters and how he built one of the top YT channels for app marketers/developers 
✅ A growth ‘hack’ to identify demand for an app idea without having to build a single line of code OR prior to launching it (derisking)
✅ The power of content marketing and how that can funnel onto exciting projects like building a business, building your personal brand and more
✅ Why having a conversion optimisation approach is more important than traditional user acquisition/paid media efforts when growing a mobile app (hint: leaky buckets)

Please do enjoy the podcast 🙏  

#AppMasters #ASO #AppStoreOptimisation #MobileAppMarketing #UserAcquisition 

00:00 Trailer
01:21 Building a YouTube Channel
03:04 Background and Early Career
04:19 Starting the Podcast and App Masters
07:06 App Marketing Strategies
17:30 The Future of App Marketing
21:47 Advice for Aspiring Marketers
25:26 Favorite Tools for ASO

Shownotes

https://www.linkedin.com/in/stevepyoung/
https://www.youtube.com/appmasters
https://appmasters.com/
https://appfollow.io/
https://appradar.com/
https://designpickle.com/
https://www.videohusky.com/