Ja Yue On Being Commercially Minded as a Paid Social Expert & Tips of Freelancing as a Marketer | EP 1

We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI.

Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏


⏳ Topics and Timestamps:

00:00 Introduction
00:39 How Me and Ja Met
02:37 Ja’s Journey into Marketing
05:47 All Things Paid Social
10:08 Challenges in Paid Social
16:16 Agency vs. In-House Role
21:40 Tools and Resources for Marketers
24:16 The Importance of Diverse Learning
29:25 Perspectives on AI
32:48 Social Media's Impact
35:30 AI Tools We Use
39:09 Freelancing Insights
43:41 Setting Up a Freelance Business
50:03 Lessons from Freelancing
55:40 The Future of Marketing

📚 Shownotes, Resources and Links

• https://futurist-marketers.pro/ 
• https://www.linkedin.com/in/jayue/
• https://www.yunojuno.com/
• https://www.linkedin.com/in/george-mack/
• https://www.linkedin.com/company/nest-commerce/
• https://www.linkedin.com/in/tim-keen/
• https://www.linkedin.com/in/abramsjake/
• https://www.youtube.com/@DylanPondir
• https://www.youtube.com/@cassandra4533
• https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor

#paidsocial #marketingpodcast #metaads