Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3

What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form!

Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed:

- Going from Entrepreneurship to Growth Marketing
- Upskilling with the Big 3: CXL, Growth Tribe & Reforge
- Building his own SaaS (MarketHackr)
- How Growth and Growth Teams are Evolving
- Example of Growth Loops Used by Several Companies (Practical)

If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏

00:00 Introduction
01:14 Background in Marketing
05:42 Early Entrepreneurial Ventures
08:33 Joining Startups and Agencies
13:39 Building MarketHackr + Joining The Growth Syndicate
18:31 Personal Growth & Mindset
22:27 Evolution of Growth Marketing
28:05 Educational Platforms and Upskilling
36:38 Trends in Growth Marketing
40:04 Balancing Business Stages
40:41 Growth Hacking vs. Growth Marketing
41:50 Community Building
46:21 Introducing MarketHackr
51:39 Lessons from Building MarketHackr
01:05:25 Predictions for the Future of Growth
01:05:34 Leveraging AI in Growth Marketing
01:14:57 Final Thoughts

#SaaS #GrowthMarketing #GrowthHacking

https://www.linkedin.com/in/georgi-furnadzhiev/
https://www.markethackr.com/
https://www.linkedin.com/company/markethackr/
https://www.reforge.com/
http://cxl.com/institute/#_r_futurist-marketers (affiliate link)
https://stap-budget.net/index.html
https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing.
https://growthtribe.io/
https://www.semrush.com/blog/skyscraper-technique/
The Lean Product Playbook by Dan Olson
https://www.bigcommerce.co.uk/glossary/revenue-optimization/
https://www.joinpavilion.com/
https://www.thegrowthsyndicate.com/
https://www.luna.ai/
https://www.linkedin.com/in/douwewester/
https://www.refinelabs.com/chris-walker
https://www.youtube.com/@ChrisWalker171
https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder)
https://www.linkedin.com/in/koenstam87/ (Personio)
https://www.personio.com/