Digital Marketing Measurement in 2025: Chris Mercer on Data Strategy and Customer Behaviours | EP11

Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky. 

In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the founder of Measurement Marketing and Profit School.

In the episode, we discuss all things digital marketing measurement, data analysis, funnels and much more including:

- The importance of strategy over marketing measurement tools (software)
- How information is becoming a commodity and the untapped power of community and a strong brand to alleviate the drove of AI content coming our way in 2025 (if not already)
- The framework he uses when thinking about digital marketing measurement and data: 1) acquire  2) store  3) visualise  4) understand
- The launch of his community and how it can help marketers upskill in data measurement and analysis 
- How data should be seen as a conversation between a customer (the user) and our website/mobile app + how to respond to this

Enjoy the podcast and if you’ve found value, help your peers and repost/share it 👌

Chapters

00:00 Introduction 
01:57 Measure Summit Event
07:10 Evolution of Measure Summit
08:13 The Importance of Competitor Collaboration
10:15 Mercer's Journey into Digital Marketing
12:38 Shift to Conversion Optimization
17:28 Measurement Strategy
20:44 Understanding User Behavior
27:06 The Importance of Measuring User Behavior
27:54 Essential Tools
34:48 Challenges in Digital Tools
42:17 Predictions 
48:09 Closing Thoughts

#DigitalMarketing #DataAnalysis #DigitalMarketingMeasurement

Show Notes

https://www.linkedin.com/in/chrismerceronline/
https://measurementmarketing.io/ 
https://my.measureu.com/feed
https://profitschool.com/
https://measuresummit.com/
https://clarity.microsoft.com/
https://tagmanager.google.com
https://developers.google.com/analytics
https://www.kissmetrics.io/
https://lookerstudio.google.com/u/0/navigation/reporting
https://www.linkedin.com/in/julianjuenemann/
https://www.linkedin.com/company/measureschool/about/
https://measureschool.com/

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